Start-up business.
- Strategy development
- Branding, including name development & logo design
- Advertising & marketing
Previously named New Zealand Institute of Information Technology (NZIIT), they were up against NZITI, ITTI, ICA, ICL, AUT and all the other ‘initialitis’ institutes. We rebranded them as Techtorium (technical+auditorium) and crafted the tagline “Give your IT career a kick start”. Much more memorable!
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