Marketing for business growth.
Evolve marketing agency is an Auckland growth marketing company. We specialise in working with ambitious mid-market businesses, start-ups and smaller businesses with big futures. Evolve your business & grow!
When it comes to advertising & marketing, we don’t just consult. We do the meaty up-front thinking and also follow through with the execution, maintaining the strategy throughout.
Instead of just focusing on one narrow aspect of marketing, (e.g. graphic design) and selling it to every man and his dog, we provide a broad range of marketing services to a select group of clients. If we work with you, you’ll enjoy the benefit of your very own “outsourced marketing department“.
Marketing plans that are practical and doable are a rare thing indeed. Overly-complicated corporate-style plans full of ‘WTF does that mean?’ text is a crime punishable by public humiliation at our agency. Instead, our evolve Marketing Action Plan (eMAP) absolutely nails simplicity and usability.
We also specialise in building websites and internet marketing strategies that work, look good AND get solid business results – rather than just “pretty” websites where visual aesthetics override all other considerations.
Strategic foundationOne of our guiding principles is to get the strategy right first so that your advertising & marketing works for you, not against you.
After conducting a strategy reality check, we often advise clients to do something quite different to what they initially thought they needed. Once the strategy is clear, only then do we develop tactical creative and promotional programs aligned with that strategy.
Simplicity of thoughtIt’s much, much easier to complicate things than to simplify. But simple messages enter the brain quicker and stay longer.
That’s why we invest the extra brainpower up front to boil things down to the key essence – the key issues and the key message to be communicated.
Creative hard-sellEverything we do is unashamedly about selling something. We’re strategically driven, not creatively driven.
There’s no point in being visually clever or outrageously different if it detracts from the key message and doesn’t lead to the business outcome you want.
Getting the strategy right first and using it to inform the design process is one of the key things that sets us apart from people who just do graphic design or web design.
Wise choicesThere’s always plenty you *could* do, but it’s a matter of getting clear on the few things you should do.
When business owners want more business their first thought is usually to cast the net wider. But your brand ends up meaning less and less to more and more people.
We’ll provide counterintuitive thinking and help you avoid poor advertising & marketing choices so your budget is more effectively put to use.
Customised, not cookie-cutterEach business is unique, so you won’t get “one-size-fits-all” marketing from us.
We’ll give you marketing solutions and easily-understood marketing plans that are strategically relevant and customised specifically for your business.
Unearthing the gold nuggetsIn a competitive market, your brand must project strong individuality and stand out, not blend in.
It’s the differences that give people a reason to choose you. Every business has gold nuggets hidden in plain sight. Our job is to find and unearth them, polish them up and promote them.
So, after the planning is done we don’t leave you on your own; we follow through with the all-important implementation, including…
We conceive and implement practical and affordable marketing strategies that help your business grow.
We don’t believe in getting bogged down in waffly, esoteric bullshit – we’d rather impress you with results, not jargon. Everything we do is geared toward better outcomes for your business.
We’ll recommend what we believe is best for your business, even if it means less income for us. We’re in it for the long haul, not the quick buck.
That’s one of the reasons clients stay with us for so long (a year one client is still with us over 15 years later!).
We take huge delight in seeing our clients succeed. That’s what cranks our handle. As well as loving what we do, seeing our clients succeed is our purpose for being in this business.
