Evolve Digital Marketing Agency | Auckland
Evolve is a digital marketing agency in Auckland. We build digitally-led growth strategies for ambitious business owners. Evolve your business & grow!
What do we do
When it comes to advertising & marketing, we don’t just consult. We do the meaty up-front thinking and also follow through with the execution, maintaining the strategy throughout.
Instead of just focusing on one narrow aspect of digital marketing, (e.g. Google AdWords) and selling it to every man and his dog, we provide a broad range of marketing services to a select group of clients. If we work with you, you’ll enjoy the benefit of your very own “outsourced marketing department“.
Marketing plans that are practical and doable are a rare thing indeed. Overly-complicated corporate-style plans full of ‘WTF does that mean?’ text is a crime punishable by public humiliation here. Instead, our digitally-led evolve Marketing Action Plan (eMAP) absolutely nails simplicity and usability.
We also specialise in building websites and digital marketing strategies that work, look good AND get solid business results – rather than just “pretty” websites where visual aesthetics override all other considerations.
Lastly, we have particular strengths in search engine optimisation (SEO), which means our clients enjoy high Google rankings and highly-qualified organic traffic.
Strategic foundation
One of our guiding principles is to get the strategy right first so that your advertising & marketing works for you, not against you.
After conducting a strategy reality check, we often advise clients to do something quite different to what they initially thought they needed. Once the strategy is clear, only then do we develop tactical promotional programs aligned with that strategy.
Simplicity of thought
It’s much, much easier to complicate things than to simplify. But simple messages enter the brain quicker and stay longer.
That’s why we invest the extra brainpower up front to boil things down to the key essence – the key issues and the key message to be communicated.
Creative hard-sell
Everything we do is unashamedly about selling something. We’re strategically driven, not creatively driven.
There’s no point in being visually clever or outrageously different if it detracts from the key message and doesn’t lead to the business outcome you want.
Getting the strategy right first and using it to inform the design process is one of the key things that sets us apart from people who just do graphic design or web design.
Wise choices
There’s always plenty you *could* do, but it’s a matter of getting clear on the few things you should do.
When business owners want more business their first thought is to cast the net wider. But your brand ends up meaning less and less to more and more people.
We’ll provide counterintuitive thinking and help you avoid poor advertising & marketing choices so your budget is more effectively put to use.
Customised, not cookie-cutter
Each business is unique, so you won’t get “one-size-fits-all” marketing from us.
We’ll give you digitally-led marketing solutions and easily-understood marketing plans that are strategically relevant and customised specifically for your business.
Unearthing the gold nuggets
In a competitive market, your brand must project strong individuality and stand out, not blend in.
It’s the differences that give people a reason to choose you. Every business has gold nuggets hidden in plain sight. Our job is to find and unearth them, polish them up and promote them for all to see.
The all-important execution…
So, after the planning is done we don’t leave you on your own; we follow through with the all-important implementation, including…
- eMAP (evolve Marketing Action Plan) development.
- They’re action plans, not bottom-drawer stuffers.
- Cut through the clutter and get clarity on how to promote your business.
- Strategic consulting, strategic planning workshops, digitally-led strategy development.
- If you get the strategy right first, everything else will follow.
- No waffle; it’s all about generating short-term actions to achieve long-term goals.
- Brand clarity first: Brand workshops, brand identity plans, brand story development, positioning strategy.
- Brand design second: Logos, business cards, stationery, signage, etc.
- Naming: Name & tagline development is a particular in-house strength.
- Web design: We build websites that look good AND get solid business results – rather than just “pretty” websites where visual aesthetics override all other considerations.
- Copywriting & content development: Turn your “online brochure” into an active marketing tool that generates enquiries, makes sales and grows your business.
- SEO/Search Engine Optimisation: Thanks to our particularly strong SEO skills, Evolve clients enjoy high Google rankings and highly-qualified organic traffic.
- Advertising campaigns: Digital and traditional advertising.
- Direct marketing campaigns: Yes, there’s still a place for well-executed DM campaigns.
- Google & Facebook promotion: Giving you a greater presence on Google & Facebook than your competitors.
- Inbound marketing: The right content promoted properly will attract more traffic to your website than Google search traffic. We’ll show you how.
- Packaging design: Consumer packaged goods, wine labels, et al.
- Marketing collateral design: Brochures, promo postcards, posters.
- Brands ready to go: We currently have names and branding developed for 23 different business concepts. If you want to be your own boss but are stuck for ideas, talk to us.
- Got a loose business idea? We’ll reality check it, give you practical advice and help you flesh it out. It’s all about risk mitigation and positioning you for success.
What are we like?
We’re practical
We conceive and implement practical and affordable marketing strategies that help your business grow.
We don’t believe in getting bogged down in waffly, esoteric bullshit – we’d rather impress you with results, not jargon. Everything we do is geared toward better outcomes for your business.
We’re ethical
We’ll recommend what we believe is best for your business, even if it means less income for us. We’re in it for the long haul, not the quick buck.
That’s one of the reasons clients stay with us for so long (a year one client is still with us over 15 years later!).
We’re excitable
We take huge delight in seeing our clients succeed. That’s what cranks our handle. As well as loving what we do, seeing our clients succeed is our purpose for being in this business.
