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Strategic Planning

If you get the strategy right first, everything else will follow. We provide strategic planning services, strategic consulting, strategic planning workshops, and strategy development. No waffle; it’s all about generating short-term actions to achieve long-term goals.

Some companies conceive a bold marketing strategy and implement it the same way – Russian roulette, if you like – a huge risk. Others adopt the government department approach – a cautious strategy followed by equally cautious implementation – or “more of the same”.

At Evolve, we believe the best strategy is a bold one, backed up with a cautious approach to implementation, where each step is a small one, allowing you to progressively build on success.

Marketing Strategy Framework - Copyright (C) Evolve 2004

We often run strategic planning workshops for our clients. By the end of the planning process, you will know exactly where you are going and what you need to do to get there. It’s all about generating short-term actions to achieve long-term goals. Evolve will not abandon you after the marketing strategy is developed. Rather, we will work with you right through its successful implementation.

Some examples of organisations that have benefitted from our strategic planning skills…

Evolve Marketing Agency strategy development - Driveline Fleet
CLIENT: Driveline Fleet
A rapidly growing provider of car leasing finance. Their customer service is superb and their deals are unbelievable. If you are in the market to lease a vehicle, make sure you get a quote from Driveline.

 

Evolve Marketing Agency strategic planning - Auckland Council
CLIENT: Auckland Council
We have worked with a number of Auckland Council’s business improvement districts (BIDs) and business associations on strategic planning related projects.

 

Evolve Marketing Agency strategy development - Allpress Espresso
CLIENT: Allpress Espresso
Allpress is the pre-eminent supplier of roasted coffee to cafés. Their service is superb and their coffee devine. Bambina, Dizengoff, Fusion, Gloria, SPQR and most other leading cafés insist on serving Allpress air-roasted espresso.

 

Evolve Marketing Agency strategy development - Apartmento Contemporary Furniture
CLIENT: Apartmento Contemporary Furniture
Apartmento is a vertically-integrated contemporary furniture company. They design, manufacture and retail beautifully crafted furniture in a simple, contemporary aesthetic. If you love clean, simple lines and want “better than Italian” furniture at local prices, you can’t go past Apartmento.

 

Evolve Marketing Agency strategy development - Parallel Directions
CLIENT: Parallel Directions
Peter Scott is a property leasing guru. His team specialises in sword fighting with landlords on behalf of corporate clients. When you are relocating, they’ll find the best premises, deal with real estate agents, negotiate lease terms and manage the fit-out design & build. They’ll negotiate your rent reviews, lease renewals and make-goods too. Parallel Directions recently saved one client $70,000 on their end of lease make-good obligations!

 

Mid-market businesses

$2M–$50M businesses needing fresh marketing expertise, and wary of going down the big advertising agency route.

Learn more

Start-ups & small businesses

Building a start-up? Or wanting to rev up your existing business to realise its true potential? Get practical marketing advice...

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Evolve. Call (09) 3600-120

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