Evolve is an Auckland marketing agency where the founders personally work with you to develop and implement digitally-led marketing strategies that work.
Evolve Marketing was founded by Brandon Wilcox, who is skilled in devising digitally-led marketing strategies for growing businesses, and Amanda Quennell, a talented designer with a strong bent towards creative advertising.
Both bring radically different perspectives to the company through their backgrounds and work experience, which at times makes for interesting interaction! In a nutshell, getting the strategy right is Brandon’s role, ensuring the creative and tactics are the best they can be is Amanda’s.
Evolution is any process of growth, change or development. The word stems from the Latin evolutio meaning “unfolding”. The name, Evolve Marketing, implies transformative growth strategies – growth that transforms a company. This is what makes Evolve stand out and drives its success.
Brandon is a whiz at increasing sales for companies large and small. Consider these achievements:
- 458% increase in sales of Cadbury’s 100g block chocolate range.
- 19% increase in Wella haircare sales to supermarkets.
- 36% increase in total Horleys Health sales.
- 136% increase in Red Seal’s vitamin business.
These astonishing figures were achieved in a variety of ways, all of which can be summed up by the eye-watering term strategic marketing.
This skill was honed over an impressive marketing career, which includes Product Manager at Tip Top Ice Cream, Product Manager at Wella, Sales & Marketing Manager at Red Seal Natural Health, National Sales Manager at Levi’s, and Marketing Manager for Cadbury’s $80 million chocolate business.
Brandon’s first love was direct marketing – specifically, direct response marketing – so he’s always been a bit of a data nerd, analysing it up the wazoo to unearth the insights that led to the aforementioned achievements.
With a solid grounding in traditional marketing, Brandon developed significant digital marketing expertise after founding Evolve in 2000.
His analytical abilities came to the fore in Search Engine Optimisation and he is now a self-confessed SEO nerd, keeping up to date with search engine algorithms and what it takes to rank a website.
Brandon is also Hubspot Inbound Certified and Hubspot Inbound Marketing Certified. He was a Google AdWords qualified professional but let this lapse, since he no longer personally manages AdWords accounts.
Rest assured, from SEO to SEM, content marketing and social media marketing, Brandon loves applying digital marketing methods to grow businesses. He is at heart a growth marketer with particular strengths in growing and innovating – not maintenance.
Amanda’s fields of excellence are conceptualisation, design, typography and web design and critique. She also ensures the smooth running of Evolve and creates calm out of havoc.
Amanda’s extensive background includes graphic design production for Saatchi & Saatchi Advertising and Coats Design, freelance finished artist with a graphic design co-operative, and studio manager at Mason Associates Advertising.
And there was also a four-year stint running Quennell Design, working on great accounts like Air New Zealand, Cadbury, Mazda, Nestle, NZ Post, Reckitt & Colman and Telecom to add to her already comprehensive repertoire.
Amanda has one of the best creative eyes in the business. If something is not aesthetically correct, she will always spot it first, often picking up on things that others can’t quite put their finger on.
* * *
When it comes to our team, we strongly believe in hiring people better than us. It’s the only thing that makes sense. Each of our team members learned on the job working with the best in the early stage of their careers.
They are highly qualified in their discipline, fiercely independent, and now work remotely for us. We have 8 of these talented creatives working with us to evolve and grow our clients’ businesses.
