- Branding, including name development & logo design
- Website design & development
- Website content development & copywriting
- SEO/search engine optimisation
- Advertising & marketing
Great childcare provides a critical foundation in the formative years. Great strategy, branding and marketing does that for startups. When the owners of this startup childcare business came to us with a fantastic vision, we were super-excited about collaborating with them.
We wanted to give the owners the best chance of success by developing a brand with resonance and cut-through, so we avoided going down the predictable name route. Instead we “zagged” with a name based around the Italian word piccolo (meaning small, little, tiny, young) and featured a baby Pukeko as the brand mascot. The ‘Park’ part of the Piccolo Park name is a nod to the park-like outside areas of their childcare centre, which children love.
The memorable name and distinctive supporting graphics were rolled out across business cards, promotional postcards, signage, website creation and other online marketing.
The owners are chuffed with the result. After opening their first highly-successful centre in Mt Wellington, they’ve confidently expanded into Highland Park.
If you’re opening a childcare centre and need branding & marketing, get in touch. It’s a sector we love… and we have several unique childcare brand concepts waiting to take off!
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