Start-up business.
- Branding, including name development
- Website design & development
- Advertising & marketing
We were approached in 2004 by a very smart MBA executive who had spotted a niche in supplying commercial laundry services to aged care operators. The intention was to build and stabilise this business, with an eye to then expand into consumer services.
The original company name was Laundry Fresh Systems Ltd, but we didn’t think that cut the mustard. So we created the brand name Dirty Business and tagline “We Love To Launder”, and partnered it with a uniquely distinctive logo that infused common laundry symbols with a fun personality that played on gangsterism and money laundering.
Getting your business name, brand name, product or service name right has huge benefits. There is real power in the right name.
It’s the best investment I’ve ever made to bring in a professional name development company to get the name and branding right. I went into a café with my Dirty Business shirt on and the guy behind the counter said, “I LOVE that brand! When I drive down Rosebank Rd every day and see it, it always brings a smile to my face. My wife’s in marketing and she absolutely loves it too.”
So often when I’m promoting my wares, a big smile breaks across their face. They smirk, smile, chortle – you name it, they do it. It really breaks the ice and makes my job easier.
– Dave Wyness, Dirty Business Launderers Ltd
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