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Brand Differentiation: The Ultimate Guide / aka How to Not Die!

1 August 2023 by Brandon Wilcox

Seth Godin wrote about brand differentiation in his book, "Purple Cow: Transform Your Business by Being Remarkable".
Seth Godin wrote about brand differentiation in his book, “Purple Cow: Transform Your Business by Being Remarkable”.

What I know about the rise and risks of me-too brands, and the power of a brand differentiation strategy to set your brand apart…

Failure to differentiate could very well sound the death knell for your brand. If you want to learn about the rise of “me too” brands, the risks of brand imitation, the benefits of brand differentiation, as well as strategies for successful brand differentiation, here is your ultimate guide.

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Filed Under: Branding Tagged With: "Me Too" brands, Aesop, Al Ries, Allbirds, Apple, Bellroy, Brand competition, Brand differentiation, Brand imitation, Facebook, Google, Icebreaker, iMac, Incrementalism, iPad, iPhone, Jack Trout, Lush cosmetics, MacBook, Merino wool, Oscar Wilde, Positioning: The Battle for Your Mind, Purple Cow, Rent the Runway, Seth Godin, Tesla, Twitter/X, Value proposition

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