It is an inevitable truth that known brands will be chosen ahead of those that are unknown. It is also a fact that every action your company makes in the public domain either adds to or detracts from your brand.

A brand is the personification of the company and your company's marketing should match its brand identity. Once a brand identity is established and the strategy is known, the logo or visual identity can be developed.

Evolve looks at what needs to be communicated rather than what's liked - and sometimes there's a big difference. Branding is about defining how we want people to perceive your product or company, then infusing it with personality and meaning to help it achieve prominence in the marketplace.

"There is great advantage in a name that tells a story.
Often the right name is an advertisement in itself."
- Claude Hopkins (1866-1932), U.S. advertising pioneer

Examples of recent projects...

CLIENT: Dirty Business Launderers
Dirty Business Launderers is a commercial laundry business run by a very smart MBA executive. He spotted a niche and now has a thriving business. We created the brand name Dirty Business and tagline "We Love To Launder", and developed a uniquely distinctive logo that infuses common laundry symbols with a fun personality.

CLIENT: Accelerated Planning Technique
Inspired by a powerful planning process used by NASA to put man on the moon, and simplified by Andrew Smith into the 'user-friendly' Accelerated Planning Technique over the last 20 years. Hence our new tagline: "Inspired by NASA... The world's simplest planning method."

CLIENT: Alertus
Keyholder Directories came to us needing a full makeover for their new direction. We developed the brand name Alertis, later modified to Alertus, the functional descriptor "Emergency Contact System" and tagline "When no-one knows how to find you, we do!" all of which helps to instantly position the brand in consumers' minds.

CLIENT: Apartmento Contemporary Furniture
Apartmento's new logo reflects the clean design of their contemporary furniture. We added the tagline, "furniture > APARTMENTO < a simple contemporary aesthetic" to instantly position them in consumers' minds.

CLIENT: Hone Heke Lodge
Kerikeri Backpackers' new owners wanted a marketing programme. Located in Hone Heke Rd, we took the opportunity to rebrand them as Hone Heke Lodge, designed a logo featuring a caricature of the legendary Maori chief Hone Heke running away from a chopped down flagpole, gave them the tagline, "Legendary Accommodation", and wrote a short story celebrating the legend of the great chief Hone Heke, which appears throughout their marketing collateral.

CLIENT: Mount Michael Wines
Mount Michael Wines previously had no logo. We developed the MM mnemonic device, cleverly symbolising both Mount Michael and the Pisa mountain range below which they lie, and integrated it into a sophisticated logo that reflects the quality of their Pinot Noir.

CLIENT: Saturn Portfolio
Saturn Portfolio was previously Broadview Financial Management. We designed a new logo and tagline to go with their new name.

CLIENT: Stand Up & Shout
Alastair Ferguson is a motivational speaker and author. We created a logo that captured the feeling people get when they are exposed to his huge energy, and expanded it with the tagline, "Inspiration to pursue your dreams with passion and vigour."

CLIENT: Techtorium
Previously named New Zealand Institute of Information Technology (NZIIT), they were up against NZITI, ITTI, ICA, ICL, AUT and all the other 'initialitis' institutes. We rebranded them as Techtorium (technical+auditorium) and crafted the tagline "Give your IT career a kick start". Much more memorable!